What is Synthesia?
Synthesia is the market leader in AI avatar video creation. Unlike tools that use stock footage, Synthesia generates videos with realistic AI presenters who speak your script with natural lip-sync and gestures.
The platform is trusted by Fortune 500 companies including Zoom, Xerox, Reuters, and BSH. It's particularly popular for corporate training, internal communications, sales enablement, and marketing content.
What sets Synthesia apart is the quality of its avatars and its enterprise-grade features—SOC 2 compliance, SSO, custom avatar creation, and 130+ language support.
How Synthesia Works
- Write your script: Type what you want the avatar to say
- Choose an avatar: Select from 150+ diverse AI presenters
- Select a language: 130+ languages with native accents
- Customize: Add backgrounds, screen recordings, images, and text
- Generate: The AI creates your video in minutes
The result is a professional-looking video with a presenter who appears to speak naturally—without the cost and logistics of hiring actual talent.
Key Features
150+ AI Avatars
Synthesia offers the largest selection of diverse, realistic AI presenters. You can choose from different ethnicities, ages, attire, and presentation styles. The avatars look remarkably natural—better than any competitor we tested.
130+ Languages
Create videos in virtually any major language with native accents. This is game-changing for global companies needing consistent training content across regions.
Custom Avatars
On enterprise plans, you can create a custom avatar of yourself or any approved person. This is powerful for executives and thought leaders who want to scale their presence.
Enterprise Security
SOC 2 Type II certified, GDPR compliant, SSO support. This matters for corporate buyers who need to meet compliance requirements.
Pros & Cons
What We Liked
- Most realistic AI avatars in the market
- 130+ languages with native accents
- Enterprise-grade security (SOC 2)
- Custom avatar creation available
- Professional, polished output
- Screen recording integration
- Trusted by Fortune 500 companies
What Could Be Better
- Higher starting price ($29/mo)
- Limited to avatar-style videos
- Less suitable for casual social content
- Custom avatars require enterprise plan
- 10 video limit on Starter plan
Synthesia Pricing (January 2026)
Synthesia is premium-priced because it targets business users. If you need professional presenter videos for training, sales, or corporate communications, it's worth the investment.
Who Should Use Synthesia?
Perfect For:
- Corporate L&D teams creating training videos
- Internal communications at large organizations
- Sales teams needing personalized outreach
- Global companies requiring multi-language content
- Marketers wanting professional presenter videos
Not Ideal For:
- Casual social media creators (use InVideo AI)
- Budget-conscious individuals (use Pictory)
- Content that doesn't need a presenter
Final Verdict
The Enterprise Standard for AI Video
If you need professional AI avatar videos for business, Synthesia is the clear market leader. The avatar quality is unmatched, and enterprise features justify the premium pricing.
Try Synthesia Free →Bottom line: Synthesia isn't the cheapest option, but it's the most professional. For businesses that need polished presenter videos at scale—especially with multi-language support—Synthesia pays for itself in saved production costs.